Some reasons why parents think using and creating whiteboard movies is great.

1. Parents find that this type of feedback invaluable, especially where there's a problem. “Don’t take my word for it … Here it is!”)
2. They enjoy seeing what their children have done.
3. They are especially impressed to know that others will be using and finding them valuable.
4. They like real portfolios on their children – not just written comments.
5. This engages parents and they become more interested in their child's work.
6. They're better able to help their children through their homework.
7. They're wildly impressed by the teacher.